Cuprima supports World Coffee Research
Ensuring the Future of Coffee
The future of coffee is at risk. Climate change, new diseases and pests, decreasing yields and increasing costs of production, along with a lack of education and resources, are all threats to the future of coffee.
We can’t solve these challenges on our own, but collectively we may be able to. And that is why we are passionate supporters of World Coffee Research, and the amazing work they’re doing to address these critical threats to the coffee supply chain through collaborative scientific research and development.
World Coffee Research’s mission is to grow, protect, and enhance supplies of quality coffee, while improving the livelihoods of the families who produce it. Crucially, it is the only global organisation taking a coordinated, collaborative and worldwide approach to scientific research into coffee. Their goal is to discover a toolbox of coffee varieties, genetic resources and technologies, and to openly share these with producing countries, in order to create a more sustainable future for coffee.
Team Work Makes the Dream Work
‘We are very honoured to team up with with World Coffee Research. Not only do we fully support the preservation and promotion of taste diversity, we are equally committed to protecting the future of coffee and the livelihoods of those who grow it.’
We care deeply about coffee, and we’re extremely passionate about supporting and sustaining our international industry and community. As World Coffee Research relies on funding from the global industry, we see it as vitally important to offer our support.