PURPOSE

The C.A.F.E. Practices Program will allow APESI and UNICAFEC to become preferred suppliers of Starbucks; this means they will be able to position their product in a differentiated, quality-oriented market (new market opportunities) and sell coffee at higher than market prices. By this we also want to strengthen certification procedures.

This project was possible thanks to the support of COCLA, APESI and UNICAFEC and was implemented in 2007.